01 Challenge
Business map
Set priorities across the group and its audiences.
Work / Group platform transformation
Making a group easier to understand
A group with several businesses needs a clear proposition, an understandable structure and a website that guides visitors to the right information.
02 Approach
Site experience
Guide visitors from the main idea to the right detail.
03 Outcome
Content model
Make future updates easier for the team.
Approach
How the work takes shape
Context
Why group platforms often drift into directory behavior
Because internal teams typically organize information around departments and reporting lines, not around how an external audience understands a brand. The result is usually rational, but rarely memorable.
System
Bilingual structure has to be built into the layout logic from the start
Chinese and English are not just alternate labels. They affect title length, navigation density, card structure and CTA rhythm, so the layout has to be calibrated for both from day one.
Next layer
The real value comes from the ability to keep growing
When work, insights and brand pages all share the same content logic, the group platform becomes a long-term publishing system that can later support stronger GEO performance too.