Dongwen Group Creative · Development · GEO · Brands
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Owned brands

Brands in the real world

Dongwen operates coffee, matcha and commerce brands. Product, content and purchase experience put our brand thinking in contact with real customers.

Overview Ideas meet the market here. Coffee brand Consistency is built in the details. 白川不动山 A tea story rooted in Ureshino. Commerce brand A brand tested through daily trade. Brand lab A small test can reveal a better question.
01 Coffee brand

Coffee brand

Test a lifestyle brand across product, packaging and everyday content.

Open coffee brand
02 Matcha / Owned brand

白川不动山

A matcha brand whose name draws on Shirakawa Seicha and Fudoyama in Ureshino, Japan.

Explore the matcha brand
03 Commerce brand

Commerce brand

See how product information and creative work influence choice.

Open commerce brand
04 Brand lab

Brand lab

Try new formats and learn from the response.

Open brand lab