01 Group expression system
Group websites
Give complex businesses a clear proposition and structure.
Open programWork
Selected work
Explore the questions behind our work in group websites, creative campaigns and brand content systems, and see how the response was built.
02 Campaign & AI growth program
Campaigns
Carry one brand idea through content and media.
Open program03 GEO content operating system
Content systems
Build useful information that can keep growing.
Open program04 Owned brand / Commerce
Putting brand ideas to work in commerce
Our owned commerce brand connects product planning, visual content, campaign assets and the purchase journey. How people browse and choose gives us direct feedback on the brand experience.
Explore the brand05 Industrial and group systems
Cross-market partners
Our partners include Comau, Danieli, Bonfiglioli and Ariston across industrial manufacturing, equipment and global group operations.
APAC Brand Landscape
Regional brand landscape
China, Japan, Korea and Southeast Asia run together here as one editorial field of reference, closer to the regional brand climates Dongwen keeps reading.
China / Japan / Korea
ChinaPing An BankMidea AirGenki ForestPechoinJapanMUJIShiseidoUniqloSonyKoreaSamsungLGAmorepacificChinaPing An BankMidea AirGenki ForestPechoinJapanMUJIShiseidoUniqloSonyKoreaSamsungLGAmorepacific
China / Southeast Asia / Japan
ChinaCountry GardenChina OverseasLongforSoutheast AsiaCP GroupCentralThai AirwaysBangkok BankJapanNissinSuntoryKaoASICSChinaCountry GardenChina OverseasLongforSoutheast AsiaCP GroupCentralThai AirwaysBangkok BankJapanNissinSuntoryKaoASICS
Korea / China / Southeast Asia
KoreaHyundaiKiaCJLotteChinaHisense FridgeSkyworth TVBear ElectricYili YogurtSoutheast AsiaSinghaPTTSCGKoreaHyundaiKiaCJLotteChinaHisense FridgeSkyworth TVBear ElectricYili YogurtSoutheast AsiaSinghaPTTSCG
Japan / Korea / Southeast Asia
JapanToyotaANAKoreaKakaoNaverSoutheast AsiaAISGrabDBSOCBCUOBShopeeLazadaJapanToyotaANAKoreaKakaoNaverSoutheast AsiaAISGrabDBSOCBCUOBShopeeLazada
China / Southeast Asia
ChinaFeiheTAL EducationNongfu SpringThree SquirrelsChandoBosidengHLASoutheast AsiaAirAsiaPetronasIndofoodTokopediaChinaFeiheTAL EducationNongfu SpringThree SquirrelsChandoBosidengHLASoutheast AsiaAirAsiaPetronasIndofoodTokopedia