01 / Brand advertising
Brand advertising
Position the brand, build the creative idea and carry it into integrated campaigns.
Dongwen Group
A clear point of viewBuilt for real growth
Dongwen is an international 4A advertising agency. We connect brand advertising with group systems, and use our commerce brands and Xuannv creative insight to test ideas in the market.
Services
Four capabilitiesOne business objective
We make the outward brand and the inward digital system work together. Our commerce brand and Xuannv model keep the work close to real response.
Explore services02 / Group systems
Group systems
Develop websites, global OA and factory tools that help complex organisations work together.
03 / Commerce
Commerce operations
Use our owned commerce brand to test product structure, content, media and purchase journeys.
04 / AI intelligence
AI creative intelligence
Xuannv organises product, brand and consumer signals to frame ideas worth testing.
Xuannv / Proprietary AI creative insight model
Read global product signalsFind the next creative opportunity
Xuannv uses publicly available work and award cases from global agencies, product launches and consumer conversations as research references. It helps our team spot global product patterns, frame hypotheses and develop creative directions. Researchers review its output; it does not replace primary research or client data.
Explore the methodCapture signals
Track public changes across categories, products, channels and culture.
Develop insight
Compare market contexts and identify opportunities worth testing.
Shape creative
Turn hypotheses into product stories, campaign ideas and content tests.
People / Team
Different expertiseShared judgment
Strategy, creative, media, technology and insight work around the same challenge. We shape each team around the assignment.
Meet the team rolesStrategy & creative
Turn challenges into ideas
Clarify the objective and build a distinct expression.
Technology & intelligence
Turn ideas into experiences
Bring creative work into products, content and lasting systems.
Owned brands
Test brand ideasIn the real world
Our owned brands keep creative decisions close to products, content, retail and conversion. What we learn from operating them informs our client work.
Explore owned brandsCoffee brand
Owned coffee brand
A live testing ground for lifestyle positioning, packaging language, retail atmosphere and community-facing content.
Commerce brand
Owned e-commerce brand
A practical environment for testing product architecture, PDP storytelling, campaign assets and conversion behavior.